Thursday, September 10, 2009

Free and Effective Online Marketing

Those of you who read Brandon’s Article entitled Building Relationships – Staying in Touch’, would already be aware that we plan to visit all Association members over the next twelve months or so.

One of the objectives of our In-Contact programme is to gather information that will allow us to populate your company profile on our website. The strategy is to provide members with a unique page on, to advertise their respective businesses. At the rate we are currently climbing the search engine rankings, (Google in particular) it will most definitely prove beneficial.

These profiles will be linked to the Find-a-Builder, which is a user friendly tool to help readers find a contractor based on the type of work required, as well as the work area. Once a set of search results is displayed, users are able to click through and view your page. In addition to written content, these pages will also include a company logo, images, list of current/past projects and testimonials.

From a development perspective, we are probably about two weeks away from going live with this module, and then the real work will begin. In a nutshell, this is a free and effective online marketing initiative, exclusive to Master Builders KwaZulu-Natal members. We look forward to seeing you soon.

Gary Amstutz
Commercial and Online Manager