Friday, July 30, 2010

Construction Industry Golf Day

Master Builders KwaZulu-Natal sponsored the clubhouse ceremony at the 2010 South Coast Construction Golf Day, which took place at the Port Shepstone Country Club on Friday the 23rd of July 2010.

In terms of marketing the Association in that region, following on from the success of last year, in 2010 we took the decision to have our branding displayed in the club house rather than at one of the tees.

The reasoning was simple, when sponsoring a tee although everybody does pass through; they are only exposed to the brand for a brief period of time when teeing off. They are also exposed to seventeen other brands along the way and considering the spirit (or variety of spirits) in which this particular event is played; brand retention isn’t a dead certainty.

By sponsoring the clubhouse, players and industry stakeholders would naturally be exposed to the brand for an extended period of time, for some, well into the night. :)

From a Master Builders KwaZulu-Natal perspective, this event is undoubtedly good for business as the who’s who of the construction industry in that particular region, all participate. To anyone who views the construction industry as their target market, sponsorship of this event is well worth considering for next year.

Ernest Roper

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