Monday, September 27, 2010

Beware of Green Charlatans


Many who drive gas guzzling 4 x 4’s like to believe that they are offsetting it, by buying green friendly soap or energy saving lightbulbs. Green has become a buzz word and pairing it with any product, is likely to give it a competitive edge in the market, especially if it does compare favourably on price.

I have of late encountered several inadvertent green charlatans promoting products they believe qualify. There are a number of different elements that constitute green, and most of these products have at least one, that make its campaigners believe they are on the right track which isn’t necessarily the case.

One should always look at the bigger picture and the pros have to outweigh the cons. In theory, hosepipes made from old motor vehicle tyres may be a fantastic idea, however if manufacturing requires a melting process that spews out toxins into the atmosphere, it cannot rightfully be called a green product.

With the green revolution gaining momentum, we will no doubt see a rise in deliberate green charlatans and unscrupulous operators wanting to make a quick buck. When it comes to any green intervention, especially of an expensive nature, go with the tried and tested or at very least, do your homework properly.

Ernest Roper
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