Advertising Your Company and its Products

Be very careful when advertising your company and its products.

As an example, Checkers advertised in the 12 December 2010 Sunday Tribune a TURDUCKEN which, according to them, is a 3-Bird Roast. The birds being turkey, duck and chicken hence the name.

Surely Checkers Marketing could have called it something else.

I'm certainly not going to take a chance and buy a product called TURD.... UCK.... EN.

Ensure your advertising material is properly proof read.

Greg Beykirch
Finance Manager

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