Monday, February 7, 2011

Keep It Real

Via our online construction industry news service, the Association strives to provide information that is current, industry pertinent and for the most, original in content. The only circumstances under which we compromise on original content, is when industry related press releases are forwarded to us, in which case we upload at our discretion.

Interestingly, I recently read in a blog authored by Matt Cutts (head of Google's Webspam team) that websites using unoriginal content, are to be further penalised with respect to search results.

He refers to a change that primarily affects sites that copy others:

“That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.”

“This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”

By scraped he is referring to content taken from other sites, where a handful of obvious changes have been. In other words you can’t really disguise the fact that it’s somebody else’s work by altering portions of it.

In very simple laymen’s terms:

If for you, the objective of having a website is to bring new business into your organisation, you are doing yourself a huge disservice by uploading content previously published on the web. Prospective clients who do a Google search, are less likely to find you and more likely to find your competition.

Ernest Roper

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