Monday, March 7, 2011

What does the CEO do to earn the big bucks?


According to Fortune magazine’s March 2011 edition, a CEO has 3 jobs
  1. The face to the outside world.
  2. Allocating capital. A company such as General Electric has $163 billion worth of capital or in South African terms close to R1200 billion. The CEO must lead the way as to where and how much to invest be it in new ventures, research and development, training and such like.
  3. Evaluating senior staff
It sounds simple to me but if the CEO gets it wrong it can be disastrous both to the organization and to the CEO.

Maybe the CEO deserves the big bucks?


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