Wednesday, August 24, 2011

New Age Consumer Watchdog

Chris Greager of the National Electrical Contractors' Association (South Africa) recently authored an article titled “Carte Blanche Expose on Electrical Contractors”.

With some input form ECA (SA) a relatively minor electrical fault was created to deliberately cause an earth leakage unit to trip, Carte Blanche then randomly selected a handful of electricians from the Yellow Pages to repair it. The net result, one came through with flying colours while others were left feeling somewhat embarrassed.

He ends off an excellent article by encouraging everyone to make sure that what they do is correct and in accordance with the regulations and code, "as you never know who is watching".

It occurs to me that with the advent of social networking, people are empowered to be their own consumer watchdog. All it takes is for one person to vent their frustration on a blog or a forum, and to then upload the link to twitter. Their followers on twitter will see it first, some of whom are likely to retweet it, this is essentially what gets the proverbial snowball rolling.

It will either fizzle out quickly or gain some serious momentum. It usually gains momentum when other people have encountered the same thing and can support the message being communicated.

Now more than ever, service providers who value their reputation, need to be on top of their game.

Ernest Roper
Durban Regional Manager


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