Monday, March 19, 2012

Get Ready For Earth Hour 2012 on 31 March


Many South Africans who are concerned about preserving the environment will join millions of people around the globe in observing Earth Hour which has now become the largest environmental event on the planet.

Backed by the Worldwide Fund for Nature(WWF-SA), the event, which is largely symbolic, sees ordinary people participating in the event by switching off lights for an hour (commencing at 20h00,local time) on 31 March 2012 as an indication for creating a positive awareness internationally aimed at improving the health of the planet.

Making Earth Hour more relevant is the contribution that will be made by major international landmarks that will go dark for the designated hour which includes Table Mountain, the Sydney Opera House, the London Eye and Rio de Janeiro`s Christ the Redeemer statue and the Eiffel Tower in Paris among others.

WWF-SA is actively promoting Earth Hour by means of its "I Will If You Will" campaign recently launched which adds another dimension to the event. Using the online video platform (www.earth-hour.org.za), people are encouraged to share a personal dare with the world by asking: "What are you willing to do to save to save the planet?"

The "I Will If You Will “concept is based on a social contract between parties, connecting a person, business or organisation to a promise and their friends, family, customers or members to a challenge aimed at improving the environment.

Members are encouraged to set and participate in "I Will If You Will" challenges.

Pieter Rautenbach

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